About us


About Us

Founded in 2021 by Diana, AD Jewellery Copenhagen is named after her daughter Audrey, embodying a legacy of love and timeless beauty. Rooted in Danish Nordic craftsmanship, our designs blend minimalist elegance with sustainable values, creating heirloom-quality pieces for mothers and daughters to cherish.

Wear love, share beauty, celebrate every moment and milestone with meaningful jewellery by AD.

Diana’s Journey

In 2021, Diana embarked on a deeply personal journey. As a new mother to her daughter Audrey, she sought to create more than just jewellery—she wanted to craft heirlooms of love, pieces that would grow in meaning as they passed between generations. Named "AD" after her muse, the brand was born from Diana’s belief that the gentlest moments shape our strongest bonds.

Nordic Soul, Modern Meaning
Rooted in Scandinavian minimalism, each piece is designed to celebrate both individuality and connection. Sterling silver and warm 18k gold vermeil forms carry subtle symbolism: intertwining curves for unity, birthstones for personal stories, and clean lines that mirror the quiet strength of women.

Worn with Intention
Like the Danish concept of "hygge"—finding joy in simplicity—AD Jewellery invites wearers to pause, reflect, and cherish their journey. From a mother’s first gift to a daughter’s milestone, these are pieces meant to be lived in, loved deeply, and eventually passed down—each scratch and shine a testament to a life well-lived.

Diana’s Guiding Light
"Be gentle with yourself, and the world will soften in return." This philosophy lives in every AD creation. Whether it’s a delicate initial necklace or an engraved Ring, the message remains: true beauty blooms when we nurture our roots.